Discovering the Quantitative Side of Marketing: My Journey

The perfect time is "NOW"

As an aspiring digital marketing student, my journey as a student and a professional has developed a lot of character in me. I gained experience in content creation working as a Client service assistant where I got to the learn about qualitative side of marketing from content strategy and copywriting skills. I helped brands to craft compelling narratives that not only resonate with the target audience but also stimulate engagement. Now as I progress in my graduate studies I dive deeper into my interest in exploring the qualitative side of marketing and analytics.

As a current Digital Marketing Student, I am developing my knowledge and focusing on technicalities behind marketing tools like Google Analytics and SEO. Learning more about involving strategic optimization, aiming to amplify online visibility and elevate search engine rankings. The program also allows us to embrace tools like Google Analytics, diving deeper into website performance, understanding user behavior, and extracting valuable insights for continuous improvement.

Apart from my academics, I have over 2 years of combined work experience from Nepal’s leading consulting firm, Moses Pvt. Ltd., a strategic partner with the international market research & growth consulting firm Frost & Sullivan Pte. and Arbitrary Digital Marketing. During my time as an Assistant Client Manager in Arbitrary Digital Marketing, I was involved in multiple social media campaigns which successfully garnered a total of over 5 million reach, 250,000 engagements, an average of 11% increase in followers, and generated over 1,000 leads across multiple campaigns. Being involved in multiple social media campaigns has helped me understand consumer behavior and excel in creativity. Additionally, my experience as a research assistant at one of Nepal's leading consulting firms has helped me develop an analytical and logical mindset.

What truly sets me apart is my innate ability to conceptualize and execute creative initiatives that captivate audiences. These initiatives are results-driven endeavors, leveraging my skills in content creation, SEO, and analytics to attain tangible outcomes.

As a student, my hunger for knowledge motivates me to stay ahead of industry trends. This commitment to continuous learning serves as my compass, ensuring I'm always equipped to navigate the dynamic landscape of the digital sphere, contributing innovative solutions to the ever-evolving field of digital marketing.